WEBSITE COPYWRITING BRIEF

FOR USE WITH ONE PAGE AND MULTI PAGE WEBSITES

strictly for internal use only


Your business details
 (step 1 of 6)
Client Name 
*
About  
*
Current Business Website URL:
USP's 
*
Products / Services 
*
Target Audience / Demographic 
*
Key Words 
*
Writing Style 
*
Inspiration 1
Inspiration 2
Research References
Site Map (Pages) 
*
Site Map Other
Website Goals 
*
Opening Hero Headline (H1) 
*
What your client/ customer ultimately wants!
Opening Hero Sub Headline (H2) 
*
What you do, sell, offer, supply, provide etc. Be clear, include locations, keywords and do not be cute
3-4 Value / Success Service / Product Outputs  
*
A clarifying statement to describe the main and most successful outputs or deliverables of the product or service
Problems / Pain Building Text & Bullets 
*
What's getting in the way of your customers getting what they want? This needs to be a problem that the product or service naturally solves.
Guide & Empathy Statement
Talk about why you care, how you are similar, feel your customers pains etc and why they can trust you to help them solve their problems
Differentiating Statement
Why are you the best option, what makes you so different or unique to the competition, how do you help customers better than anyone else?
3-4 Step Proccess / Plan
Break the process down into 3-4 simple steps. This will make it easier for customers to understand and do business with you
Agreement Plan
Possible options could be; "Our Promise To You" or "Our Service/ Product Guarantee" or it could be your USP's and differentiators. Think "What do customers need to know to make a good decision today?"
Failure Statement
A brief list of the biggest risks a customer faces when they choose NOT to purchase, take up the product or service. You can communicate money wasted, feelings of frustration and being overwhelmed trying to DIY or solve on your own or choose or continue to work with a business/ solution that doesn't truly compliment or have their best intentions to heart
Offer Section 
*
Headline, text body or bullets or all 3? Here's what you get: What's in the box, a good mix of positive results the customer will get/ experience, then wrap up in a call to action "You get all this plus the confidence your living your best life when you purchase/ enquire today etc"
Mission Statement 
*
We do this, in this way to get this result which is better than the competition and better for you, we wear our passion for the customer's success loud and proud
Opening Hero Headline (H1) 
*
What your client/ customer ultimately wants!
Opening Hero Sub Headline (H2) 
*
What you do, sell, offer, supply, provide etc. Be clear, include locations, keywords and do not be cute
3-4 Value / Success Service / Product Outputs  
*
A clarifying statement to describe the main and most successful outputs or deliverables of the product or service
Problems / Pain Building Text & Bullets 
*
What's getting in the way of your customers getting what they want? This needs to be a problem that the product or service naturally solves.
Guide & Empathy Statement
Talk about why you care, how you are similar, feel your customers pains etc and why they can trust you to help them solve their problems
Differentiating Statement
Why are you the best option, what makes you so different or unique to the competition, how do you help customers better than anyone else?
3-4 Step Proccess / Plan
Break the process down into 3-4 simple steps. This will make it easier for customers to understand and do business with you
Agreement Plan
Possible options could be; "Our Promise To You" or "Our Service/ Product Guarantee" or it could be your USP's and differentiators. Think "What do customers need to know to make a good decision today?"
Failure Statement
A brief list of the biggest risks a customer faces when they choose NOT to purchase, take up the product or service. You can communicate money wasted, feelings of frustration and being overwhelmed trying to DIY or solve on your own or choose or continue to work with a business/ solution that doesn't truly compliment or have their best intentions to heart
Offer Section 
*
Headline, text body or bullets or all 3? Here's what you get: What's in the box, a good mix of positive results the customer will get/ experience, then wrap up in a call to action "You get all this plus the confidence your living your best life when you purchase/ enquire today etc"
Mission Statement 
*
We do this, in this way to get this result which is better than the competition and better for you, we wear our passion for the customer's success loud and proud
Opening Hero Headline (H1) 
*
What your client/ customer ultimately wants!
Opening Hero Sub Headline (H2) 
*
What you do, sell, offer, supply, provide etc. Be clear, include locations, keywords and do not be cute
3-4 Value / Success Service / Product Outputs  
*
A clarifying statement to describe the main and most successful outputs or deliverables of the product or service
Problems / Pain Building Text & Bullets 
*
What's getting in the way of your customers getting what they want? This needs to be a problem that the product or service naturally solves.
Guide & Empathy Statement
Talk about why you care, how you are similar, feel your customers pains etc and why they can trust you to help them solve their problems
Differentiating Statement
Why are you the best option, what makes you so different or unique to the competition, how do you help customers better than anyone else?
3-4 Step Proccess / Plan
Break the process down into 3-4 simple steps. This will make it easier for customers to understand and do business with you
Agreement Plan
Possible options could be; "Our Promise To You" or "Our Service/ Product Guarantee" or it could be your USP's and differentiators. Think "What do customers need to know to make a good decision today?"
Failure Statement
A brief list of the biggest risks a customer faces when they choose NOT to purchase, take up the product or service. You can communicate money wasted, feelings of frustration and being overwhelmed trying to DIY or solve on your own or choose or continue to work with a business/ solution that doesn't truly compliment or have their best intentions to heart
Offer Section 
*
Headline, text body or bullets or all 3? Here's what you get: What's in the box, a good mix of positive results the customer will get/ experience, then wrap up in a call to action "You get all this plus the confidence your living your best life when you purchase/ enquire today etc"
Mission Statement 
*
We do this, in this way to get this result which is better than the competition and better for you, we wear our passion for the customer's success loud and proud
Opening Hero Headline (H1) 
*
What your client/ customer ultimately wants!
Opening Hero Sub Headline (H2) 
*
What you do, sell, offer, supply, provide etc. Be clear, include locations, keywords and do not be cute
3-4 Value / Success Service / Product Outputs  
*
A clarifying statement to describe the main and most successful outputs or deliverables of the product or service
Problems / Pain Building Text & Bullets 
*
What's getting in the way of your customers getting what they want? This needs to be a problem that the product or service naturally solves.
Guide & Empathy Statement
Talk about why you care, how you are similar, feel your customers pains etc and why they can trust you to help them solve their problems
Differentiating Statement
Why are you the best option, what makes you so different or unique to the competition, how do you help customers better than anyone else?
3-4 Step Proccess / Plan
Break the process down into 3-4 simple steps. This will make it easier for customers to understand and do business with you
Agreement Plan
Possible options could be; "Our Promise To You" or "Our Service/ Product Guarantee" or it could be your USP's and differentiators. Think "What do customers need to know to make a good decision today?"
Failure Statement
A brief list of the biggest risks a customer faces when they choose NOT to purchase, take up the product or service. You can communicate money wasted, feelings of frustration and being overwhelmed trying to DIY or solve on your own or choose or continue to work with a business/ solution that doesn't truly compliment or have their best intentions to heart
Offer Section 
*
Headline, text body or bullets or all 3? Here's what you get: What's in the box, a good mix of positive results the customer will get/ experience, then wrap up in a call to action "You get all this plus the confidence your living your best life when you purchase/ enquire today etc"
Mission Statement 
*
We do this, in this way to get this result which is better than the competition and better for you, we wear our passion for the customer's success loud and proud
Opening Hero Headline (H1) 
*
What your client/ customer ultimately wants!
Opening Hero Sub Headline (H2) 
*
What you do, sell, offer, supply, provide etc. Be clear, include locations, keywords and do not be cute
3-4 Value / Success Service / Product Outputs  
*
A clarifying statement to describe the main and most successful outputs or deliverables of the product or service
Problems / Pain Building Text & Bullets 
*
What's getting in the way of your customers getting what they want? This needs to be a problem that the product or service naturally solves.
Guide & Empathy Statement
Talk about why you care, how you are similar, feel your customers pains etc and why they can trust you to help them solve their problems
Differentiating Statement
Why are you the best option, what makes you so different or unique to the competition, how do you help customers better than anyone else?
3-4 Step Proccess / Plan
Break the process down into 3-4 simple steps. This will make it easier for customers to understand and do business with you
Agreement Plan
Possible options could be; "Our Promise To You" or "Our Service/ Product Guarantee" or it could be your USP's and differentiators. Think "What do customers need to know to make a good decision today?"
Failure Statement
A brief list of the biggest risks a customer faces when they choose NOT to purchase, take up the product or service. You can communicate money wasted, feelings of frustration and being overwhelmed trying to DIY or solve on your own or choose or continue to work with a business/ solution that doesn't truly compliment or have their best intentions to heart
Offer Section 
*
Headline, text body or bullets or all 3? Here's what you get: What's in the box, a good mix of positive results the customer will get/ experience, then wrap up in a call to action "You get all this plus the confidence your living your best life when you purchase/ enquire today etc"
Mission Statement 
*
We do this, in this way to get this result which is better than the competition and better for you, we wear our passion for the customer's success loud and proud
Next
Your form was successfully submitted! Your project manager will be in touch with you shortly.
OK
Panel only seen by widget owner