Question 1

What's the timeline from first call to live website?

Accepted Answer

Discovery & planning (Days 1-4) → Design mockup (Days 5-6) → Build & 3 revision waves (Days 7-12) → Launch (Days 13-14). 14 working days total, assuming you respond to feedback promptly.

Question 2

How does the 12-month commitment work?

Accepted Answer

We build your site upfront (weeks 1-2) then work every single month after—testing, optimising, refining. That ongoing work justifies the monthly fee. One-time fees encourage agencies to disappear. We want partners, not sales. After 12 months, it's month-to-month with no penalties.

Question 3

Can I request unlimited edits?

Accepted Answer

Yes. Unlimited edits on-demand, forever. We can't force you to request changes, but we remind you we're here. Update copy, change layouts, add content—it's all included in £299/month. It's part of our service.

Question 4

What if I need extra pages or advanced features?

Accepted Answer

Base: 15 pages (usually 5 main + 10 location pages). Extra pages beyond that are additional cost. Advanced integrations (e-commerce, complex APIs) are one-off build fees. We quote separately based on what you need.

Question 5

Why is it a monthly subscription and not a one-time payment?

Accepted Answer

Because we build the site (£499 +VAT), then work every month after. We continuously optimise, test, adjust keywords, improve conversions. That's real ongoing work. A one-time fee would mean we disappear after launch. Monthly model keeps us accountable and invested in your success.

Question 6

Is my website an asset I'm paying off like a car?

Accepted Answer

No. Think of it like leasing office space, not buying a house. You don't own the server network, software platform, or hosting infrastructure. You own your domain and content. The website is a subscription service—like SaaS or a lease—that lets you run your business online. You're paying for continuous service, not a product.

Question 7

What happens if I need to cancel?

Accepted Answer

For the first 12 months, you're committed. If you cancel early, you settle the remaining months. After 12 months, you can cancel anytime with 30 days notice. No penalties. But 90% of clients stay because they see clear ROI.

Question 8

Does £299/month really cover everything?

Accepted Answer

Yes. Website hosting, security, backups, SEO, Google Maps optimisation, chat widget, contact forms, monthly reporting, ongoing optimisation, technical maintenance, 24-48 hour email support—all included. Exceptions: domain hosting, email automation, CRM setup, paid ads (those are separate if you want them).

Question 9

What's your ranking guarantee?

Accepted Answer

After launch, we guarantee you'll rank across your service area (up to 50+ mile radius, depending on business type) within 90 days. If we don't, we keep working at no additional cost until we do. That's how confident we are.

Question 10

How long until I see results?

Accepted Answer

Month 3-6: Initial rankings and leads appear. Month 6: Most clients see positive ROI. Month 12: Consistent, predictable lead flow. Timeline varies by niche—competitive markets take longer. We discuss realistic expectations for YOUR market in discovery.

Question 11

What kind of ROI should I expect?

Accepted Answer

Ranges from 13:1 to 73:1 by month 12 depending on industry, ticket price, and lead conversion. Real clients generated £80k-£1.19M in revenue. But every niche is different. We'll give you honest numbers for YOUR business in discovery.

Question 12

Do I actually own my website?

Accepted Answer

You own your domain and all content. You don't own the servers, software, or hosting infrastructure—same as you don't own the internet or email protocols. If you leave, we transfer everything: domain, files, all data. It's yours to take.

Question 13

What if I want to make my own changes?

Accepted Answer

You have full WordPress access if you want it. You can edit content, update copy, change layouts yourself. We also provide training if needed. But most clients prefer us to handle updates so they stay focused on their business.

Question 14

What about domains and email?

Accepted Answer

Existing domain: free to use. New domain: £30 + VAT/year (we handle registration). Email routing: free to your existing address. Additional inboxes: billed by your domain host at their standard rate.

Question 15

What happens to my site if something breaks?

Accepted Answer

We monitor 24/7. If your site goes down, we get alerts immediately and fix it. 99.9% uptime guaranteed. Daily automatic backups mean we can restore from backup instantly if needed. Your data is protected.

Question 16

Why should I choose you over a larger agency or freelancer?

Accepted Answer

Large agencies treat you as one of many. We treat you as a partner. You get direct access, monthly reviews, strategic guidance. Freelancers disappear or lack breadth. We're a team—if your main contact is unavailable, you still get support. Plus we're accountable: our model only works if you succeed.

Question 17

What experience do you have?

Accepted Answer

70+ successful projects across UK. 2,400+ new clients generated for our clients. £2.8M+ in client revenue created. 90% retention rate. Most clients stay 5+ years. Real case studies available (hearing clinic, dance studio, stone fabricator, aesthetics clinic) with permission to share results.

Question 18

Can I speak to your clients or see references?

Accepted Answer

Yes. References available on request. We can connect you with previous clients in your industry who can share their honest experience. No filtered testimonials—real people, real results.

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